{"id":3444,"date":"2026-02-10T12:33:12","date_gmt":"2026-02-10T12:33:12","guid":{"rendered":"https:\/\/goforest.be\/loutil-credibili-tree\/"},"modified":"2026-04-02T12:54:23","modified_gmt":"2026-04-02T12:54:23","slug":"loutil-credibili-tree","status":"publish","type":"page","link":"https:\/\/goforest.be\/fr\/loutil-credibili-tree\/","title":{"rendered":"L&rsquo;outil Credibili-tree"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3444\" class=\"elementor elementor-3444 elementor-858\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6983cf9 e-flex e-con-boxed e-con e-parent\" data-id=\"6983cf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d279d8 e-con-full e-flex e-con e-child\" data-id=\"4d279d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9a5d0b elementor-widget elementor-widget-heading\" data-id=\"e9a5d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'outil Credibili-tree<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1fd6a elementor-widget elementor-widget-text-editor\" data-id=\"9a1fd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Gr\u00e2ce \u00e0 notre outil Credibili-tree, les entreprises peuvent facilement calculer le nombre minimum d&rsquo;arbres \u00e0 planter afin de gagner en cr\u00e9dibilit\u00e9 et, par cons\u00e9quent, g\u00e9n\u00e9rer une perception de marque positive aupr\u00e8s des consommateurs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1eba69 e-con-full e-flex e-con e-child\" data-id=\"a1eba69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef19b2c elementor-widget elementor-widget-button\" data-id=\"ef19b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#about-the-calculator\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-down\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M168 345.941V44c0-6.627-5.373-12-12-12h-56c-6.627 0-12 5.373-12 12v301.941H41.941c-21.382 0-32.09 25.851-16.971 40.971l86.059 86.059c9.373 9.373 24.569 9.373 33.941 0l86.059-86.059c15.119-15.119 4.411-40.971-16.971-40.971H168z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8466fad e-flex e-con-boxed e-con e-parent\" data-id=\"8466fad\" data-element_type=\"container\" data-e-type=\"container\" id=\"about-the-calculator\" data-settings=\"{&quot;shape_divider_top&quot;:&quot;curve&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3b9cf7 e-con-full e-flex e-con e-child\" data-id=\"d3b9cf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d8757e elementor-widget elementor-widget-heading\" data-id=\"9d8757e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 propos de la calculatrice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90fa49b elementor-widget elementor-widget-text-editor\" data-id=\"90fa49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c818d4a elementor-widget elementor-widget-text-editor\" data-id=\"c818d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>Go Forest s&rsquo;est associ\u00e9 \u00e0 l&rsquo;agence de communication Bubka et au professeur Dr Gino Verleye (IMEC, UGent, VUB) afin d&rsquo;\u00e9tudier <strong>la cr\u00e9dibilit\u00e9 des initiatives de plantation d&rsquo;arbres<\/strong> et a d\u00e9velopp\u00e9 un outil gratuit pour aider les entreprises sur ce sujet. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p>Nos recherches montrent que pr\u00e8s de 95 % des r\u00e9pondants estiment que la plantation d&rsquo;arbres par les entreprises est une initiative positive. En m\u00eame temps, les consommateurs deviennent de plus en plus sceptiques \u00e0 l\u2019\u00e9gard des initiatives \u00ab vertes \u00bb , ce qui peut rendre plus difficile pour les entreprises de convaincre les consommateurs de la cr\u00e9dibilit\u00e9 de leurs efforts de reforestation. \u00c0 travers cette \u00e9tude, nous avons tent\u00e9 de r\u00e9pondre \u00e0 ce d\u00e9fi. En proposant des recommandations fond\u00e9es sur des donn\u00e9es probantes, cette recherche vise \u00e0 guider les entreprises dans leurs efforts de reforestation et \u00e0 les aider \u00e0 apporter une contribution significative \u00e0 la lutte contre le changement climatique.   <\/p>\n<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-e587e96 elementor-widget elementor-widget-text-editor\" data-id=\"e587e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<p>L\u2019outil peut indiquer aux <strong>entreprises de 19 secteurs diff\u00e9rents<\/strong> le nombre minimum d\u2019arbres qu\u2019elles devraient planter afin de gagner en cr\u00e9dibilit\u00e9 et, par cons\u00e9quent, d\u2019am\u00e9liorer la perception positive de leur marque aupr\u00e8s des consommateurs. Des questions concernant votre calcul ? Contactez-nous pour en discuter !  <\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-515e73f elementor-widget elementor-widget-heading\" data-id=\"515e73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus d'informations ? T\u00e9l\u00e9chargez l'\u00e9tude <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e8e2d elementor-widget elementor-widget-jet-form-builder-form\" data-id=\"b9e8e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jet-form-builder-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel='stylesheet' id='wp-block-library-css' href='https:\/\/hb.wpmucdn.com\/goforest.be\/2bc3d9e0-f15e-49e5-adbf-5f459bc20ecc.css' media='all' \/>\n<style id=\"jet-form-builder-860-inline-css\"><\/style><form  class=\"jet-form-builder layout-column submit-type-reload\" action=\"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/pages\/3444\/?419lyE=87BuD48zz48r&amp;method=reload\" method=\"POST\" data-form-id=\"860\" data-layout=\"column\" enctype=\"multipart\/form-data\" novalidate=\"null\" ssr_validation_method=\"rest\"><input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"1e18d7fc5a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/3444\" \/>\r\n<input type=\"hidden\" name=\"_jfb_current_render_states[]\" value=\"DEFAULT.STATE\" data-jfb-sync \/><input type=\"hidden\" class=\"jet-form-builder__field hidden-field\" name=\"_jet_engine_booking_form_id\" data-field-name=\"_jet_engine_booking_form_id\" value=\"860\">\n<input type=\"hidden\" class=\"jet-form-builder__field hidden-field\" name=\"_jet_engine_refer\" data-field-name=\"_jet_engine_refer\" value=\"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/pages\/3444\/\">\n<input type=\"hidden\" class=\"jet-form-builder__field hidden-field\" name=\"__queried_post_id\" data-field-name=\"__queried_post_id\" value=\"3444\">\n<div  class=\"jet-form-builder-row field-type-text-field\" >\n<div class=\"jet-form-builder__label\">\r\n<label class=\"jet-form-builder__label-text\" for=\"email\">Email <span class=\"jet-form-builder__required\">*<\/span><\/label><\/div><div class=\"jet-form-builder__field-wrap\">\n\t\t\t\t<input required=\"required\" name=\"email\" id=\"email\" type=\"text\" data-field-name=\"email\" class=\"jet-form-builder__field text-field\" data-jfb-sync=\"null\" autocomplete=\"off_mMNhdnZi\">\n\t\t\t\t\t<\/div>\n<\/div>\n\n<div  class=\"jet-form-builder-row field-type-submit-field\" >\n\t<div data-type=\"submit\" class=\"jet-form-builder__action-button-wrapper jet-form-builder__submit-wrap\">\n\t<button class=\"jet-form-builder__action-button jet-form-builder__submit submit-type-reload\" type=\"submit\">Download<\/button>\n\t<\/div>\n\t\n<\/div>\n\n\n<p><\/p>\n\t<div class=\"jet-form-builder-messages-wrap\" data-form-id=\"860\"><\/div>\n<\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db54eaa elementor-widget elementor-widget-video\" data-id=\"db54eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=IahLhbZ63OU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f1b056 e-con-full e-flex e-con e-child\" data-id=\"1f1b056\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10ee059 elementor-widget elementor-widget-shortcode\" data-id=\"10ee059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script type=\"text\/javascript\">var eventMethod=window.addEventListener?\"addEventListener\":\"attachEvent\",eventer=window[eventMethod],messageEvent=\"attachEvent\"==eventMethod?\"onmessage\":\"message\";eventer(messageEvent,function(e){if(e.origin=='https:\/\/embed.calculoid.com'){if(e.data.startsWith(\"height;\")){document.getElementById(\"calc-99856\").style.height=e.data.split(\"height;\")[1]+\"px\"}else if(e.data.startsWith(\"url;\")){window.location.href=e.data.split(\"url;\")[1]}}},!1)<\/script><iframe id=\"calc-99856\" src=\"https:\/\/embed.calculoid.com\/?calcId=99856&amp;apiKey=6a48c675643d522e09984&amp;showTitle=true&amp;showDescription=true\" scrolling=\"no\" style=\"width: 100%; border: none;\"><\/iframe><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1a143 elementor-widget elementor-widget-toggle\" data-id=\"4b1a143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7871\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7871\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Plus d'informations &amp; remarques<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7871\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7871\"><ul>\n<li><b>pour utiliser l&rsquo;outil, activez d&rsquo;abord les cookies<\/b><\/li>\n<li>nous avons examin\u00e9 les perceptions de 1 000 consommateurs \u00e0 l\u2019\u00e9gard des entreprises dans 19 secteurs d\u2019activit\u00e9<\/li>\n<\/ul>\n<p><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">le groupe de consommateurs comprenait des hommes et des femmes n\u00e9erlandophones et francophones, appartenant \u00e0 des g\u00e9n\u00e9rations allant des baby-boomers \u00e0 la g\u00e9n\u00e9ration Z<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">dans cette \u00e9tude, seule la perception des consommateurs est prise en compte<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">nous utilisons le nombre d&#8217;employ\u00e9s comme indicateur pour mesurer la taille de l&rsquo;entreprise<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">comme nous travaillons avec des niveaux de taille d\u2019entreprise \u00e0 partir de 10 employ\u00e9s, le nombre d&rsquo;arbres ne varie pas unit\u00e9 par unit\u00e9 (pour un calcul plus sp\u00e9cifique pour votre entreprise, contactez-nous \u00e0 &nbsp;<a class=\"c-link\" href=\"mailto:info@goforest.be\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"mailto:info@goforest.be\" data-sk=\"tooltip_parent\" aria-haspopup=\"menu\" aria-expanded=\"false\">info@goforest.be<\/a>&nbsp;)<\/li>\n<li style=\"font-size: 16px;\" data-stringify-indent=\"0\" data-stringify-border=\"0\">cet outil indique le nombre minimum d&rsquo;arbres n\u00e9cessaires pour qu&rsquo;une campagne de plantation soit per\u00e7ue comme une action climatique cr\u00e9dible et qu\u2019elle b\u00e9n\u00e9ficie ainsi \u00e0 l\u2019image de l\u2019entreprise.<\/li>\n<li style=\"font-size: 16px;\" data-stringify-indent=\"0\" data-stringify-border=\"0\">nous ne pouvons pas d\u00e9finir de d\u00e9lai pour la plantation des arbres, car cela d\u00e9pend de la dur\u00e9e de votre campagne<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">le seuil pour les grandes entreprises est beaucoup plus \u00e9lev\u00e9 que pour les petites, car les grandes entreprises sont cens\u00e9es entreprendre des actions climatiques bien plus substantielles que les plus petites<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7872\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7872\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Pourquoi est-il important que les initiatives de plantation d'arbres soient cr\u00e9dibles ?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7872\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7872\"><p>Les consommateurs sont de plus en plus conscients de l&rsquo;importance de la durabilit\u00e9 et s\u2019attendent \u00e0 ce que les entreprises prennent des mesures concr\u00e8tes pour lutter contre le changement climatique. La plantation d&rsquo;arbres est un moyen efficace de r\u00e9duire les \u00e9missions de CO\u2082 et de restaurer les \u00e9cosyst\u00e8mes, mais si les entreprises ne plantent pas suffisamment d&rsquo;arbres, leurs initiatives peuvent \u00eatre per\u00e7ues comme du greenwashing. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 notre outil Credibili-tree, les entreprises peuvent facilement calculer le nombre minimum d&rsquo;arbres \u00e0 planter afin de gagner en cr\u00e9dibilit\u00e9 et, par cons\u00e9quent, g\u00e9n\u00e9rer une perception de marque positive aupr\u00e8s des consommateurs.<\/p>\n","protected":false},"author":2,"featured_media":9107,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3444","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/pages\/3444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/comments?post=3444"}],"version-history":[{"count":0,"href":"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/pages\/3444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/media\/9107"}],"wp:attachment":[{"href":"https:\/\/goforest.be\/fr\/wp-json\/wp\/v2\/media?parent=3444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}