Belfius x Go Forest

As part of a 2022 campaign, Belfius asked Sarah Parent about “The Love” behind her entrepreneurial journey.

“Helping to solve injustice is my biggest motivation for doing business. I want to tackle abuses on both a social and climate level. By planting trees you help the climate and create local jobs. Little bits can make a big difference.

The planet benefits more from a thousand people doing something small than from 10 do-gooders who change their lives completely. By being as accessible as possible, we convince more people to take the first step. And once in action, there’s no stopping it!”

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We plant trees where they matter most